Pricing for iPhone 15 and iPhone 15 Plus includes a $30 connectivity discount that requires activation with AT&T, T‑Mobile, or Verizon. Pricing shown for iPhone 14, iPhone 14 Plus, and iPhone 13 includes a $30 connectivity discount for Verizon and T‑Mobile customers that requires activation and would otherwise be $30 higher for all other customers. Available to qualified customers and requires 24‑month installment loan when you select Citizens One or Apple Card Monthly Installments (ACMI) as payment type at checkout at Apple. You’ll need to select AT&T, T‑Mobile, or Verizon as your carrier when you check out. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time. Subject to credit approval and credit limit. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. Additional Apple Card Monthly Installments terms are in the Apple Card Customer Agreement. Additional iPhone Payments terms are here. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to, installment term lengths and eligible products. See support.apple.com/kb/HT211204 for information about upcoming changes to ACMI financing.

Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information. Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/iphone/cellular. Accessories sold separately. The included USB-C Charge Cable is compatible with AirPods Pro (2nd generation) with MagSafe Charging Case (USB-C).

iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty. Roadside Assistance and Emergency SOS via satellite are included for free for two years with the activation of any iPhone 15 model. Connection and response times vary based on location, site conditions, and other factors. See support.apple.com/kb/HT213885 for more information.

Responsible sourcing of wood fiber is defined in Apple’s Responsible Fiber Specification. We consider wood fibers to include bamboo. Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1‑800‑MY‑APPLE, and is subject to credit approval and credit limit. See support.apple.com/kb/HT211204 for more information about eligible products. APR ranges may vary based on when you accepted an Apple Card. Cardholders who accept an Apple Card on and/or after August 1, 2024: Variable APRs for Apple Card, other than ACMI, range from 19.24% to 29.49% based on creditworthiness. Rates as of August 1, 2024. Existing cardholders: See your Customer Agreement for applicable rates and fee. If you buy an ACMI‑eligible product by choosing to pay in full with Apple Card (instead of using ACMI), that purchase is subject to the Apple Card variable APR, not 0% APR. Taxes and shipping on ACMI purchases are subject to the variable APR, not 0% APR. When you buy an iPhone with ACMI, you’ll need to select AT&T, T‑Mobile, or Verizon as your carrier when you check out. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See support.apple.com/kb/HT211204 for information about upcoming changes to ACMI financing. See the Apple Card Customer Agreement for more information about ACMI financing. To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch. If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.

AT&T iPhone 15 Special Deal: Monthly price reflects net monthly payment, after application of AT&T trade‑in credit applied over 36 months with purchase of an iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, or iPhone 15 Plus and trade‑in of eligible smartphone. Receive credit with purchase of an iPhone 15 Pro or iPhone 15 Pro Max of either $1000, $700, or $350 (based upon the model and condition of your trade‑in smartphone). Receive credit with purchase of an iPhone 15 or iPhone 15 Plus of either $700 or $350 (based upon the model and condition of your trade‑in smartphone). Max bill credits will not exceed the cost of the device. Requires upgrade of an existing line or activation of a new line and purchase of a new iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, or iPhone 15 Plus on qualifying 36 month 0% APR installment plan, subject to carrier credit qualification. AT&T Installment Plan with Next Up Anytime is not eligible for this promotion. $0 down for well qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan. If you cancel eligible wireless service, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $35. Trade in device may not be on existing installment plan. Bill credits are applied as a monthly credit over the 36 month installment plan. Credits start within 3 bills. Will receive catchup credits once credits start. Wireless line must be on an installment agreement, active, and in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limited time offer; subject to change. Limits: one trade‑in per qualifying purchase and one credit per line. May not be combinable with other offers, discounts, or credits. Purchase, financing, other limits, and restrictions apply. Price for iPhone 15 and iPhone 15 Plus includes $30 AT&T connectivity discount. Activation required. T‑Mobile iPhone 15 Special Deal: Monthly price reflects net monthly payment, after application of T‑Mobile trade‑in credit applied over 24 months with purchase of an iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, or iPhone 15 Plus and trade‑in of eligible smartphone. Receive credit with purchase of an iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max of $800 or $400 for customers on a Go5G Next or Go5G Plus plan (based upon the model and condition of your trade‑in smartphone); or $300 or $150 for customers on a Go5G, TMO ONE, TMO ONE Plus, Magenta, Magenta MAX, or Magenta Plus plan (based upon the model and condition of your trade‑in smartphone). Max bill credits will not exceed the cost of the device. Credit comprised of (i) Apple instant trade‑in credit at checkout and (ii) T‑Mobile monthly bill credits applied over 24 months. Allow 2 bill cycles from valid submission and validation of trade‑in. Tax on pre‑credit price due at sale. Limited‑time offer; subject to change. Qualifying credit, data plan, and trade‑in in good condition required. Max 4 promotional offers on any iPhone per account. May not be combinable with some offers or discounts. Price for iPhone 15 and iPhone 15 Plus includes $30 T‑Mobile connectivity discount. Activation required. Contact T‑Mobile before cancelling service to continue remaining bill credits on current device, or credits stop & balance on required finance agreement is due